I don’t think its hyperbole to say that there’s a revolution happening in the design of digital products. Designers have long had the idea of designing interfaces from a kit of pre-built parts, but never really had the tools to do this effectively. Sketch is such a tool.
Sketching has always been essential part of what we do at Firefly. Thrashing out ideas with paper and pen is a great way of capturing early ideas quickly with the minimum of fuss. Together with user research, sketching is among the first steps we take whenever we’re designing a new feature.
Recently, Robin, Viv and I had the honour of pushing the (literal) big red button that would enable our clients to upgrade to Firefly 6. Champaign corks were popped and pizza was enjoyed by the whole team before we, very quickly, very diligently, returned to work.
I’ve just spent three days at the Barbican enjoying the inaugural Leading Design Conference. Having being promoted the role of Head of Design fairly recently, I found the vast majority of the talks and both workshops extremely poignant.